Following the success of its popular dress-up and romance simulation games like Infinity Nikki and Love and Deepspace, Infold Games believes there is substantial untapped demand for non-violent, big-budget games. As the international subsidiary of Chinese publisher Paper Games, Infold aims to better cater to global players by focusing on creating emotionally resonant, agency-driven experiences that emphasize exploration, relationships, and cinematic storytelling rather than violence.
Global Reach and Cultural Adaptation
Infold has offices in Singapore, Los Angeles, Tokyo, and other locations, enabling the studio to connect directly with diverse global audiences. According to studio leadership, this global footprint has allowed them to go beyond mere translation and localization, adjusting visual styles, story beats, monetization models, and user experience conventions to better suit cultural preferences across regions.
Sensor Tower data indicates that nearly half of Infinity Nikki’s mobile player base now resides outside China, highlighting the growing international appeal of these non-violent titles.
Challenges and Learning Points
Despite strong initial reception, Infinity Nikki has faced notable challenges, including criticism over slow feature rollouts and bug fixes. The studio acknowledges these issues as valuable lessons. They are focused on accelerating content updates, improving stability, and enhancing the overall quality of post-launch support to meet the high expectations of their dedicated communities.
Strategic Focus on Future Development
Infold is exploring cross-platform approaches and views Nintendo platforms, such as the upcoming Switch 2, as strategically attractive due to their alignment with family-friendly and casual gaming audiences. However, bringing these games to consoles requires thoughtful adaptation and UX redesign, which Infold is actively considering.
The studio emphasizes investing in long-term content-driven experiences, artistic innovation, and narrative depth to sustain growth amidst a dynamic global gaming market.
Frequently Asked Questions
What kind of games does Infold focus on?
Infold primarily develops non-violent, relationship-driven, and exploration-focused games with big-budget production values.
Where is Infold based?
Infold is the international subsidiary of Chinese publisher Paper Games, with offices in Singapore, Los Angeles, Tokyo, and other global locations.
How successful is Infinity Nikki?
Infinity Nikki has amassed over 20 million downloads since its launch, with a globally diverse player base.
What challenges has Infold faced?
The studio has dealt with slow feature rollouts and bug fix delays, which they view as learning opportunities to improve future support.
Is Infold planning to expand to consoles?
Yes, they are exploring cross-platform development and view Nintendo platforms as attractive markets requiring special attention to adaptation and UX.
Final Thoughts
Infold’s leadership believes the gaming industry has untapped potential for non-violent, emotionally rich, big-budget games. By focusing on cultural adaptation, long-term content, and quality post-launch support, they aim to build globally resonant games that stand apart from the action-heavy mainstream. Their ongoing efforts appear poised to expand the reach of games like Infinity Nikki and Love and Deepspace while embracing new platforms and player communities worldwide.