Call of Duty: Black Ops 7 has sparked controversy over apparent AI-generated in-game art assets, particularly the Studio Ghibli-style calling cards awarded for campaign challenges. Fans and players criticized the perceived use of AI, citing odd details like composition quirks and unrealistic elements often seen in AI art.
Activision’s Official Statement
Activision confirmed on Black Ops 7’s Steam page, in line with previous disclosures for Black Ops 6 and Warzone, that the development team uses generative AI tools to “empower and support” their artists. They emphasize the creative process remains “led by the talented individuals in our studios.”
They stopped short of explicitly confirming which assets were AI-generated but acknowledged the tools help streamline production without replacing human contribution. Activision also noted they are actively reviewing the content to prevent low-quality AI-generated assets from reaching players.
Community Reaction
The player community remains divided. Many express disappointment and concern about the use of AI, especially in the prestige icons and campaign rewards which have traditionally been a hallmark of creative artistry. Some players highlight previous issues in the series, such as the infamous six-fingered zombie Santa from Black Ops 6, as cautionary tales.
Others acknowledge the practical benefits of AI assistance within large-scale game development and recognize it as a tool rather than a substitute for artist talent.
Industry Context
Black Ops 7 is among several recent AAA titles to integrate AI tools in asset creation. The gaming industry continues to wrestle with balancing efficiency gains from AI with artistic integrity and consumer transparency. Ongoing debates explore how best to disclose AI involvement without undermining player trust.
FAQs
Does Black Ops 7 use AI-generated art?
Yes, the development team uses generative AI tools as part of the asset creation pipeline, but human artists maintain creative control.
Which assets are AI-generated?
Activision has not specified exact assets but player scrutiny points to calling cards, prestige icons, and campaign rewards.
Is using AI a new practice?
No. Previous games like Black Ops 6 and Warzone also disclosed using AI tools.
Will AI art be removed or replaced?
Activision states they are reviewing content to ensure quality and may take action if needed but no specifics yet.
How does the community feel?
Reactions are mixed, with disappointment from some fans but understanding from others about the practical needs of modern development.
Conclusion
Activision’s response to the AI claims in Black Ops 7 reveals an ongoing industry shift towards integrating AI tools in game development. While these tools help streamline production, fans are wary about the impact on game artistry and demand transparency. The balance between human creativity and AI assistance remains a defining challenge for AAA studios moving forward.