In the wake of controversy surrounding AI use in game development, Nexon CEO Junghun Lee made headlines in November 2025 by stating that it’s safe to assume every game company is using AI. Speaking in an interview, Lee highlighted that AI technologies have become a baseline tool in the industry, improving efficiency in both game production and live-service operations. According to Lee, the real challenge now isn’t simply adopting AI but how studios balance it with creativity to stay competitive.
AI Use in Game Development: Efficiency and Controversy
Lee explained that AI helps reduce labor costs and accelerates workflows by automating repetitive tasks, such as asset generation, dialogue writing, animation, and testing. This allows smaller teams to produce games with scope and scale larger than ever before. However, he acknowledged that despite AI’s benefits, studios must emphasize human creativity to create games with vision and originality.
Not all developers agree with Nexon’s optimistic view. Some have voiced skepticism or outright concern about the ethical implications of AI tools, fearing that overreliance might undermine craftsmanship and job security for artists and writers. The debate gained attention after games like Arc Raiders implemented AI-generated text-to-speech, sparking discussions on what constitutes ethical AI use.
The Industry’s Divided Perspective
While Nexon embraces AI as a necessity to survive and stay competitive, other studios and creators remain wary. Industry surveys from 2025 show that a minority of 3D artists regularly use AI generators, and many prefer to avoid AI for core creative work, citing concerns over originality and authenticity.
The legal landscape is also evolving, with questions about intellectual property rights and crediting for AI-generated content creating uncertainty. Experts warn that unresolved copyright issues may lead to future litigation, emphasizing the need for clear industry guidelines.
Looking to the Future
For Nexon and many leading publishers, the strategy is clear: use AI tools to cut costs and boost output, then reinvest those savings into fostering human creativity and unique player experiences. As Junghun Lee puts it, “AI is the baseline; creativity is the moat.” This focus on creativity and tailored experiences could differentiate successful studios in the new AI-heavy landscape.
Despite controversy, AI’s integration into game development is irreversible. Studios that navigate ethical and creative challenges wisely stand to benefit, while others risk falling behind in an increasingly automated industry.
Frequently Asked Questions
What did Nexon CEO say about AI in game development?
Junghun Lee stated that it is important to assume every game company uses AI, and that this technology has improved efficiency across production and live service operations.
Are all game developers on board with using AI?
No, some developers express concerns about ethical use, creativity loss, and job security related to AI-based tools.
How does AI help game development?
AI automates repetitive tasks, such as asset creation, dialogue writing, animation, and testing, allowing smaller teams to deliver larger and more complex games.
What are the legal concerns around AI-generated content?
Questions remain about intellectual property ownership, crediting, and potential litigation over AI-generated art, dialogue, or designs.
Will AI replace human creativity in games?
According to Nexon CEO, human creativity remains crucial and is the key factor that will differentiate successful studios despite widespread AI use.
Final Thoughts
Nexon’s CEO has highlighted the inevitability of AI in game development while emphasizing creativity’s importance. The discussion reveals a divide within the industry—between embracing AI for cost-efficiency and preserving the human touch that makes games special. As AI technology progresses, how studios balance these forces will shape the future of gaming.