The ROG Xbox Ally price has been accidentally revealed by UK retailer Argos, showing the highly anticipated gaming handheld will cost £499.99 for the base model. This leak provides the first concrete UK pricing information for Microsoft and ASUS’s collaboration in the portable gaming market.
Argos UK Accidentally Reveals ROG Xbox Ally Pricing
A Reddit user spotted promotional materials at Argos showing the ROG Xbox Ally price listed at £499.99. The leak comes from internal store documentation that also suggests pre-orders could begin imminently, possibly as early as September 24th. While the promotional material shows some inconsistencies (one image displays the more powerful Ally X model with the £499 price tag), the base pricing appears legitimate.
The leaked pricing positions the ROG Xbox Ally significantly lower than many industry predictions. Earlier rumors suggested the device would retail between £550-£599, making this £499 price point a pleasant surprise for gaming enthusiasts looking to enter the handheld PC gaming market.
Complete ROG Xbox Ally Price Breakdown
Based on multiple retail leaks from both UK and US sources, here’s the expected global pricing structure:
| Model | UK Price (£) | US Price ($) | EU Price (€) |
|---|---|---|---|
| ROG Xbox Ally | £499.99 | $549.99 | €599 |
| ROG Xbox Ally X | £799 (estimated) | $899.99 | €899 |
The pricing information comes from multiple sources including Best Buy displays and Spanish retailer leaks. Content creator Destin Legarie confirmed US pricing through Best Buy representatives, while European pricing appeared at official ASUS partner stores in Spain.
ROG Xbox Ally Specifications and Features
The base ROG Xbox Ally model includes impressive specifications that justify its pricing position in the handheld gaming market:
- AMD Ryzen Z2 processor for efficient portable gaming
- 16GB RAM for smooth multitasking
- 512GB SSD with upgrade options
- 60Wh battery for extended gaming sessions
- 7-inch 1080p touchscreen display
- Windows 11 support with full PC gaming compatibility
- Xbox Game Pass integration
The more expensive ROG Xbox Ally X upgrades several key components, including 24GB RAM, 1TB storage, and an 80Wh battery. Both models feature Xbox-inspired controls with familiar ABXY button layouts and contoured grips that mirror Xbox controller design.
Market Competition and Value Proposition
At £499, the ROG Xbox Ally price positions it competitively against other handheld gaming devices. The Steam Deck starts at £349 for the base model, while the Nintendo Switch OLED retails for £309. However, the Xbox Ally’s Windows 11 compatibility provides access to multiple game storefronts including Steam, Epic Games Store, and Xbox Game Pass.
The device’s flexibility extends beyond gaming, functioning as a complete Windows PC for productivity tasks. Users can dock the device to external monitors, connect peripherals, and use it for work applications when not gaming.
Release Date and Availability
Both ROG Xbox Ally models are scheduled for release on October 16, 2025. Best Buy stores in the US will feature demo stations allowing customers to test the devices before purchase. UK availability through Argos and other major retailers is expected simultaneously with the global launch.
Pre-orders haven’t officially opened yet, but the Argos leak suggests they could begin soon. Microsoft may announce official pricing and pre-order information at the Tokyo Game Show during their September 25th press event.
Frequently Asked Questions
What is the ROG Xbox Ally price in the UK?
According to the Argos leak, the ROG Xbox Ally will cost £499.99 in the UK, while the more powerful Ally X model is estimated at £799.
When will the ROG Xbox Ally be released?
Both ROG Xbox Ally models are scheduled for release on October 16, 2025, with global availability planned for the same date.
Can the ROG Xbox Ally play Steam games?
Yes, the ROG Xbox Ally runs Windows 11 and supports multiple game storefronts including Steam, Epic Games Store, and Xbox Game Pass, providing access to thousands of PC games.
How does the ROG Xbox Ally price compare to competitors?
At £499, the ROG Xbox Ally costs more than the Steam Deck (£349) and Nintendo Switch OLED (£309), but offers Windows PC functionality and access to multiple gaming platforms.
What’s the difference between ROG Xbox Ally and Ally X?
The Ally X features upgraded specifications including 24GB RAM (vs 16GB), 1TB storage (vs 512GB), and an 80Wh battery (vs 60Wh), justifying its higher £799 price point.
Where can I buy the ROG Xbox Ally in the UK?
The ROG Xbox Ally will be available through major UK retailers including Argos, Currys, Amazon, and directly from Microsoft and ASUS when it launches in October.
Does the ROG Xbox Ally require Xbox Live or Game Pass?
No subscription is required to use the device, but Xbox Game Pass provides access to hundreds of games and cloud gaming features that enhance the overall experience.
Conclusion
The ROG Xbox Ally price revelation through Argos shows Microsoft’s commitment to making handheld PC gaming accessible to a broader audience. At £499, the device offers compelling value for gamers wanting portable access to their entire PC game library without the complexity of traditional gaming laptops. While we await official confirmation, these leaks suggest the ROG Xbox Ally could become a serious contender in the rapidly growing handheld gaming market.