Xbox ROG Ally prices have been making waves across gaming communities after ASUS accidentally revealed the pricing structure for Microsoft’s upcoming handheld gaming devices. The leak has sent shockwaves through the gaming world, and here’s everything you need to know about this major slip-up.
What Are the Xbox ROG Ally Prices?
According to multiple leaked sources, the Xbox ROG Ally prices break down into two distinct tiers. The base model ROG Xbox Ally will retail for €599, while the premium ROG Xbox Ally X carries a hefty €899 price tag.
Converting these European prices to US dollars puts the base model around $650-700, with the X variant potentially reaching $980-1000. However, gaming hardware typically maintains price parity across regions, so we might see $599 and $899 US pricing respectively.
How the Leak Happened
The Xbox ROG Ally prices surfaced when ASUS mistakenly displayed the information in a Google preview of their website. This wasn’t an intentional announcement but rather an accidental reveal that gaming sleuths quickly spotted and documented.
The leak gained traction on Reddit’s GamingLeaksAndRumours community, where eagle-eyed users shared screenshots before ASUS could remove the listings. This type of accidental disclosure isn’t uncommon in the tech industry, but it rarely reveals such complete pricing information.
Comparing Xbox ROG Ally Prices to Competitors
| Device | Base Price | Premium Price |
|---|---|---|
| Xbox ROG Ally | €599 (~$650) | €899 (~$980) |
| Steam Deck | $399 | $649 |
| Current ROG Ally | $649 | $899 |
The pricing positions the Xbox variants as premium options in the handheld gaming market. While more expensive than Valve’s Steam Deck, they’re competitive with ASUS’s existing ROG Ally lineup.
Release Timeline and Pre-Order Information
Beyond the Xbox ROG Ally prices, leaks suggest pre-orders will open on August 20, 2025, coinciding with Gamescom. The official release date is rumored for October 2025, giving gamers about two months between pre-order availability and actual launch.
This timeline makes sense from a marketing perspective. Gamescom provides the perfect stage for Microsoft and ASUS to officially unveil pricing and availability details to a global gaming audience.
What You Get for These Prices
The Xbox ROG Ally devices promise a console-like experience in portable form. Key features include:
- Direct boot into Xbox dashboard experience
- Xbox Game Bar integration for multiple storefronts
- Windows 11 Home operating system
- AMD Ryzen Z2 processor
- 7-inch IPS display with 120Hz refresh rate
- Full HD 1080p resolution
- Cross-platform compatibility
The partnership between Microsoft and ASUS aims to deliver something different from existing handheld options, focusing on Xbox ecosystem integration rather than just raw PC gaming capability.
Market Impact and Competition
These Xbox ROG Ally prices position the devices as premium alternatives to the Steam Deck. While Valve’s handheld starts at $399, the Xbox variants target users willing to pay more for integrated Xbox services and potentially superior hardware specifications.
The pricing strategy suggests Microsoft isn’t trying to undercut competitors but rather establish a premium tier in the handheld gaming market. This approach could work if the Xbox integration provides enough value to justify the higher cost.
Should You Wait for Official Confirmation?
While the Xbox ROG Ally prices seem credible given multiple confirmatory leaks, nothing is official until Microsoft and ASUS make formal announcements. The leaked figures could represent placeholder pricing or regional variations that don’t reflect final US market prices.
Given the Gamescom timeline, we won’t wait long for official confirmation. Anyone considering a purchase should wait for the August 20 announcement to get complete details on specifications, final pricing, and availability.
Frequently Asked Questions
When will Xbox ROG Ally prices be officially announced?
Official pricing is expected to be revealed on August 20, 2025, during Gamescom, when pre-orders are rumored to begin.
How do Xbox ROG Ally prices compare to the Steam Deck?
The leaked prices are significantly higher than Steam Deck pricing, with the base Xbox ROG Ally costing around $250 more than the entry-level Steam Deck.
Will Xbox ROG Ally prices be the same in the US as in Europe?
Gaming hardware typically maintains price parity between USD and EUR, so expect $599 and $899 US pricing for the two models.
What’s the difference between the Xbox ROG Ally and Ally X models?
The X variant likely offers enhanced specifications like more storage, better performance, or additional features, justifying the €300 price difference.
Can I play Steam games on the Xbox ROG Ally?
Yes, the devices run Windows 11 and support multiple storefronts including Steam and Epic Games through Xbox Game Bar integration.
Are these Xbox ROG Ally prices final?
The prices remain unconfirmed leaks until official announcement. Final pricing could vary based on regional adjustments or last-minute changes.
When will the Xbox ROG Ally be available to purchase?
Current leaks suggest a October 2025 release date, approximately two months after pre-orders begin in August.
Final Thoughts
The leaked Xbox ROG Ally prices reveal Microsoft’s ambitious entry into the handheld gaming market. While the pricing puts these devices at the premium end of the spectrum, the Xbox ecosystem integration and partnership with ASUS could justify the cost for dedicated Xbox users.
Whether these prices prove accurate or not, they signal Microsoft’s serious commitment to competing in the portable gaming space. The August 20 Gamescom announcement will provide the definitive answers gamers are seeking about pricing, specifications, and availability.